With the publication of Circular 17/2025, public sector bodies across Ireland face a clear mandate: integrate sustainability into every stage of procurement—including promotional products and branded merchandise.
At Roody, we’re here to help. As Ireland’s most sustainable merchandise partner and a certified B Corp, we make it easy for public bodies to meet their Green Public Procurement (GPP) obligations—without sacrificing quality, creativity, or compliance.
Why This Matters: Circular 17/2025 in Practice
Circular 17/2025 provides updated instructions for implementing 11 key actions from Buying Greener: Green Public Procurement Strategy and Action Plan 2024–2027. It requires all public sector bodies to:
- Include GPP criteria in all tenders above the national threshold, where appropriate
- Promote the use of the GPP Criteria Search in corporate procurement planning
- Report on sustainability performance to the EPA and SEAI starting from 2026
- Consider life-cycle costing and low environmental impact in all contracts, including merchandise
Roody’s Sustainable Merch Solution
We’ve built our entire product line and process around sustainability and accountability, so public sector teams can confidently meet their GPP responsibilities.
Eco-Friendly Materials
- Organic cotton, recycled polyester (rPET), and biodegradable alternatives
- All production complies with internationally recognised environmental standards
High-Quality, Long-Life Merchandise
- Designed for durability and brand pride
- Products people actually wear and use—reducing waste
Tree Planting for Every Item
One tree is planted for every unit produced, helping to offset emissions and support biodiversity.
Full Documentation for Tenders
- Traceable sourcing and GPP-aligned specifications
- Life-cycle costing data to support MEAT evaluations
Trusted by Public Sector Buyers
We’ve worked with Irish universities, local councils, and public agencies to supply branded merchandise for:
- Environmental awareness campaigns
- Intern and graduate onboarding
- Staff recognition and wellbeing programs
- National events and community engagement projects
Supporting Your Procurement Team
We support public sector buyers with:
- Pre-tender consultations
- Fast design mockups and proposals
- Compliance with national GPP criteria and EU procurement regulations
- Reporting support for EPA and SEAI systems
"Every public procurement opportunity—no matter how small—should be viewed as a chance to reduce environmental harm and demonstrate leadership."
— Circular 17/2025
Ready to Go Green?
If you’re a public sector buyer planning your next round of branded merchandise, let’s talk. Roody makes it simple to align your purchase with Ireland’s national climate goals—while delivering standout merch that your teams and communities will love.
Email: hello@roody.co
Website: www.roody.ie
