For start-ups, every decision matters — including how you present your brand to employees, clients, and investors. One of the most effective ways to build identity, culture, and recognition from day one is through branded merchandise.
If you've raised some funding and need to build culture and bond the team, merch is one of the most popular and important ways you can develop your team.
But with so many options, how do you know what’s worth investing in? This guide will help you select the must-have items for your start-up, while keeping budget, brand impact, and sustainability in mind.
Skip straight to our Recommendations for Swag Box Products
Why Branded Merchandise Matters for Start-Ups
- Builds Culture Early: Even a small team feels more united in hoodies or t-shirts with the company logo.
- Boosts Visibility: Branded merch becomes free advertising every time someone wears or uses it outside the office.
- Supports Onboarding: Giving new hires a welcome box creates a sense of belonging from day one.
- Impresses Clients: Professional, well-chosen merch adds credibility and helps relationships stick.
Must-Have Branded Merchandise for Start-Ups
1. Hoodies & T-Shirts: The Start-Up Uniform
Every start-up needs them. Comfortable, versatile, and visible, they help turn a small team into a united brand. Choose high-quality, sustainable fabrics and simple, timeless designs.
2. Soft Shell Jackets: Professional Polish
For client meetings, trade shows, or investor pitches, a soft shell jacket strikes the right balance between smart and casual. It gives your brand a more professional edge than a hoodie while still being practical for everyday wear.
I've tested 30 of them and my favourite Custom Soft shell Jacket is here
3. Water Bottles & Tumblers: Sustainability in Action
Reusable bottles and tumblers are both practical and eco-friendly. They show your company cares about sustainability while keeping your brand visible in the office, gym, or even on a morning commute.
We've picked 28 bottles and tumblers that we love - Water Bottles and Tumblers
4. Mugs: Everyday Branding
Simple but effective. Branded mugs get daily use, making them one of the most cost-effective ways to keep your logo front and centre.
We love all of these Custom Mugs
5. Notebooks & Pens: Still Relevant in a Digital World
Despite apps and laptops, people love jotting down notes. A well-made notebook and pen set is a budget-friendly addition to your start-up merch collection.
There are in excess of 3,000 custom notebooks on the market - we've tested most of them, the best notebooks are here
6. Welcome Box: Essential for New Hires
Hiring your first employees is a milestone. A welcome box filled with branded essentials — hoodie, notebook, bottle, mug — helps new staff feel part of something bigger. It also makes onboarding more engaging and consistent.
We've curated some of the best swag boxes here
7. Other Things to Consider
Once you’ve nailed the basics, small extras can add personality and fun:
- Stickers for laptops and bottles.
- Socks for a quirky touch.
- Beanies for colder months.
- Chocolates or treats for a sweet surprise.
Tips for Choosing the Right Merchandise
- Focus on Quality Over Quantity: A few high-quality items will be used and loved, while cheap giveaways often get discarded.
- Align With Your Culture: Is your brand playful, serious, sustainable? Choose items that reflect that personality.
- Think Practical: Prioritise items your team and clients will use daily.
- Consider Sustainability: Eco-friendly materials and packaging matter more than ever.
Final Thoughts
For start-ups, branded merchandise isn’t just about having a logo on a t-shirt — it’s about building culture, credibility, and connection from the very beginning.
By starting with the essentials — hoodies, jackets, bottles, mugs, notebooks, and a thoughtful welcome box — you’ll set the tone for a professional, cohesive, and memorable brand.
👉 At Roody, we help Irish start-ups design sustainable, custom merchandise collections that make a big impact without breaking the budget. From welcome boxes to apparel and client gifts, we’ll help your brand look as good as it feels.
