SweetWater Brewing Company are a craft brewery. They are the 11th largest craft brewery in the United States. 

Their motto is “Don’t Float the Mainstream!” and they have a loyal following and fanbase. Their customers love the products they offer and especially love the use of their amazing brand colours and logo. 

SweetWater Brewing Company approached Roody to help create some apparel for their Summer collection. They wanted some great quality apparel, apparel that is made sustainably and is fun and something that fits in with their brand. 

We designed a Hawaiian shirt for them incorporating their logo, colours and SweetWater can. The labels were also custom made with the SweetWater logo so the shirts were fully branded. The shirts are made from recycled polyester and one tree is planted for every shirt made.

SweetWater loved the shirts and so did their customers.