What we do
Roody is an Irish company setup in 2019 to make sustainable custom merch for brands and organisations that want to make an impact.
We help bring your brand to life by creating merch that your team, clients and fans will fight over.
We create everything from hoodies to water bottles, shirts to notebooks, beanies to tech gadgets and everything in between.
We focus on making amazing merch using the most sustainable merch available. In addition, we plant one tree for every item you make.
We work with the biggest brands in the world helping them achieve purpose - our clients include Google, P&G, Redbull, ESB, Pepsi, Apple, Subway, Amazon and thousands of others.
To date, with our partners, we have planted more than 350,000 trees helping reforest the most distressed areas in the world. Read more about our sustainability
Our purpose
We want to help you to leave the world a better place by planting 10m trees by 2035.
We're driven by changing the promotional products industry to make it easy for you to grow your brand and leave a legacy.
Roody is doing this in 3 ways:
- We only make merch we think people will actually fight over.
- We make most of our merch from scratch. Clients can customize anything down to the label.
- Our merch is as eco-friendly as possible. We plant one tree for every item we make.
Our Story - Why I started Roody
I previously worked as a management consultant in a big firm. I attended lots and lots of conferences and worked with over 100 companies as clients. Everywhere I went, there were cheap pens, terrible notepads and horrible t-shirts.
Nobody wanted this stuff - it was poorly made, cost millions of dollars and ended in landfill. I didn't understand why anybody would buy it.
When I started my own company, I wanted to get some good branded merch made but I couldn't find good sustainable options.
It's really difficult to make good swag that staff, customers and fans actually want. If you'd like sustainable merch for your brand, there were no options. So Roody was setup to help brands make sustainable mech.
But I wanted to go further - I want us to leave an amazing environmental legacy.
The best thing we can do for the planet right now is plant trees so we've partnered with charities in the most deforested regions in the world and committed to plant one tree for every item you make.
There will be 10m trees by 2035. 10 million trees - I'm so excited to make this happen with our clients.
Ross Culliton, Founder
About our swag
Sustainable swag is completely new. Nobody is doing it properly. We've adopted a completely different approach to everyone else.
1. It needs to be wanted and will be used. There's no point making hemp t-shirts if nobody wants them and wears them.
2. We use the best materials available. This means we will use the most sustainable option available.
3. We make small minimum order quantities and you can order the exact number you need - if you need 212 pairs of socks, that's what we'll make.
4. We use partners that treat employees fairly and pair fair wages. For our partners to pay their staff fairly, we need to ensure we pay them fairly.